Tips For Starting an Eyewear Business

The eyewear business is one of the best industries to go into because of how in demand the products are and the numerous options you have for your business. To learn more about starting your own eyewear business, please read on!

Foundation of Your Business

The first step to starting any business is to determine how you want to market your product. Some great starting points:

  • The story of how and why you started the business
  • Promote any unique or special materials- wood, horn, bamboo, carbon, etc.
  • Focus on lifestyle- vibrant colors, fun designs, street smart, casual, high fashion, etc.


    Once you’ve decided how you want to market your business, you will want to do extensive research to find out the best place to sell your products, what your customers like, how much inventory you should buy to start, seasonality, etc.


    If you are selling from a physical storefront, the location should also be chosen based on how you want to market your products. For example, if you’re choosing to sell funky, unique sunglasses, you can find a touristy spot in a beach town. However, if you want to sell high fashion and trendy sunglasses, you might want to find a location in a city or town.  

    Our FC 6365  wholesale cat eye sunglasses are just one of many fabulous styles we have to offer. If you are starting your own sunglass company and are in need of high quality, trendy wholesale sunglasses and wholesale reading glasses, trust in Dynasol Eyewear! We carry only the latest styles for men, women, and children.

    For help with ordering any of our wholesale fashion sunglasses, please give us a call at (626) 444-6181.

    Back to blog